Mattel’s Monster High has been a hit with tween girls in stores and online, and owner Mattel is about to embark on a large-scale, year-long marketing push for the brand revolving around Friday the 13th, including three one-hour specials set to air on Nick US.
Mattel plans to celebrate every Friday the 13th (the day Monster High officially launched on YouTube) this year by unveiling special content and activities for fans on its Freaky Fab 13 microsite timed to the 13th of every month. Among the content will be three new hour-long CGI-animated specials airing on Nickelodeon with the first, a Valentine’s Day special entitled Why Do Ghouls Fall In Love, airing close to February 13. A YouTube teaser trailer went live today to kick off the promotion cycle. The other two specials will air closer to April 13 and July 13. The specials also mark the move from Flash animation to CGI, completed with the help of Vancouver, Canada’s Nerd Corps Entertainment. Monster High features the humorous high school adventures of characters including Frankie Stein, Clawdeen Wolf and Draculaura, and there’s nothing scary about the brand’s recent growth. The property already has a line of successful fashion dolls, its Flash-based webisodes have currently amassed more than 140 million views on monsterhigh.com and YouTube combined, and a deal was signed last July with game developer THQ that brought Monster High Ghoul Spirit to Wii and Nintendo DS/DSi.
Pretty clawsome right? I can not wait for these 3 new specials to be released. Remember the dates are February 12 @ 1pm, April 13th & July 13th. This is all legit information from my sources. Thanks for your time and bye!
Hey guys & ghouls so I am sorry I posted this late & missed some major NEWS my laptop broke down.... But I cant believe it Nefera & Howleen have been found in Australia On the 26th of November someone was shopping & got there hands on the NEW Nefera de Nile doll! & now an advert for Target[Australia] was seen in Australia here it is! & I must say this is pretty exciting! But also a little strange... Hehehe! And they are on sale too for 19$! But only in Australia! Could they be coming to the states soon? I will keep you updated! Bye! See you howling soon.... :)
Do I went to Toys "R" Us today & went straight to the MH section! Once I got in I screamed with joy & surprise! They had all 4 Sweet 1600 dolls! I ended up buying 1, Clawdeen (Review coming soon.)! I am ordering the rest or waiting for Toys "R" Us Time Square gets them! Here are so photos for proof...
Posts
